We did some research into costumes for this music genre so that we could understand the types of clothing items our artist should wear in the music video and also in the photo shoot. Below are some items that we saw popular artists in the genre wearing:
From our research we found that clothing has a huge influence of the image of any rap artist and James did some further research into this. We learnt that clothing and brand labels are important in this industry and therefore we must choose carefully which brands iSO is seen to be wearing in both the music video and any other promotional photos. He found that Skepta, a relatively small UK grime artist, has helped increase Sports Direct sales. Below is an article from the Guardian explaining this;
