Merchandise For Store

After researching other artists websites and specifically stores, it became obvious that stores are a big part of artists, for example Logic and G-Eazy's websites. So we decided to dedicate a lot of time to making professional products and adding discounts. 

Full store screensh

As part of our research, we identified that black was very common in our genre but also in similar artists products. So many of the products, especially the clothing are Black. Offerings on G-Eazy's website were mainly types of clothing so we decided that our store should also largely feature clothing as this was also a good way to make a profit. However, James decided to also include a few accessories such as phone cases and rucksacks.

Example of product preview for iSO stickers

In the preview section of the store, James included at least one image of the chose product, a description of the item and an SKU code.

Example of 10% discount

As iSO is an up and coming artist, we decided that our products should be priced very competitively. So James made the products all slightly above the real cost and added a 10% discount code - 'iso10'. This was also something he had identified from website research as Logic is known for making his new merchandise very cheap in order to give back to his fans.