Its a popular approach to understanding mass communication . The theory places more focus on the consumer or audience, instead of the actual message itself by asking "what people do with media" rather than "what media does to people".
Personal Identification:
Being able to recognize and relate to the individual song relating it to a mood or emotion. It could also be a role model which is identified by reflecting similar values of your own. For example, the Abide with me hymn, is a song my family could listen to and always feel similar emotions to.
Information:
Being able to learn something informational about the song and gain some knowledge or understanding about a particular subject. For example, Taylor Swift's 'Shake It Off' as she tries to put forward her lesson of people shaking off hate from others.
Entertainment:
What you are consuming should give you some form of enjoyment and some form of 'escapism' enabling us to forgot our worries temporarily. For example, I like Jason Derulo as all of his music is fairly laid back but also relate able.
Social Interaction:
The ability for media products to produce a topic of conversation between other people, sparks debate, or songs my friends and I would listen to when we get together. For example, we like the song 'Rum and Red bull' and it's a song we all know the lyrics too.
How do I consume music?
